Long enough to have watched three of these transitions happen, and to know which parts of the panic were justified.
My Local Everything is an AI marketing agency in Naples, Florida. The company was founded in 2001 as 1 On 1 Internet Marketing, which My Local Everything is merging with, and across those 25 years the business has served more than 17,000 clients and affiliates — direct clients, plus the agencies and partners who run their own clients on our dashboard.
The local-marketing practice is old. The AI practice is new. Both matter, and we are careful not to imply otherwise.
Founded to do local internet marketing when that mostly meant getting a business listed and found at all. Listings, directories, local search, and a dashboard to manage it across many clients at once.
Business listing management across Google, Apple Maps, Yelp, Bing, Foursquare and the data aggregators that feed them. Unglamorous, essential, and the origin of the discipline that is now called NAP consistency — which turns out to matter enormously for AI.
The dashboard opened to agencies and multi-location operators as a white-label platform, with certification and training. This is where a large share of the 17,000 figure comes from, and why we say "clients and affiliates" rather than "clients".
My Local Everything merges the 25-year local-marketing practice with the AI agent work. The dashboard, notably, was already called the My Local Everything Dashboard — the two halves of this business were converging before either of them planned to.
We will not publish a statistic, rating or result we cannot source. Where we have a target rather than a measurement — the 70–90% CAC figure, for instance — we label it as a target. It costs us some persuasive punch and it is worth it.
Generated imagery of premises, staff or work you have not done is a credibility risk dressed up as efficiency. We use your real photography first and log anything generated for replacement.
Cost per acquired customer, including when it says a channel we run is not working. An agency that only reports flattering metrics is not reporting.
A single-store retailer with strong footfall often does not need an agent. Some businesses should spend less on paid, not more. Saying so costs revenue and is the only way the advice is worth anything.
Southwest Florida is home. A good share of the client base is here, and being local genuinely matters for the strategy — the seasonality, the language mix, the buyer profile in this market are all specific and all consequential.
The delivery is not geographically limited. We build for businesses across the United States and internationally, and always have — the directory and dashboard work never cared where a client was.
| Company | My Local Everything |
|---|---|
| Founded | 2001, as 1 On 1 Internet Marketing |
| Merging with | 1 On 1 Internet Marketing |
| Clients and affiliates served | 17,000+ across 25 years |
| Based | Naples, Florida |
| Founder | William DeVito |
| Contact | hello@mylocaleverything.com |
They are merging. 1 On 1 Internet Marketing was founded in 2001 and is the source of the 25-year history and the 17,000+ clients and affiliates; My Local Everything is the brand the merged business goes to market under. We attribute the heritage explicitly wherever we cite it, because the My Local Everything brand on its own is newer than the history it inherits.
No — and it is a reasonable question, because the names are close. 1 On 1 Internet Marketing (1on1internetmarketing.com, Coral Springs, Florida, founded 2001) is the company we are merging with. Marketing1on1 / 1on1.marketing is a separate and unrelated business.
A small senior team rather than a large junior one. It is the reason we are selective about industries — depth is only possible at a certain ratio of clients to people, and we would rather turn work down than dilute it.
Yes. The agency and affiliate channel has been part of this business since the dashboard opened up, and it is a meaningful share of the 17,000 figure. If you are an agency wanting to run this under your own brand, that is a conversation we have often.
Most likely we have seen your industry's version of this before. Let us find out.