The evaluation happens without you
Docs, comparisons, forums, review sites. If a model cannot read your documentation, you are absent from an evaluation you never knew was happening.
Industries
AI marketing for technology
Your buyer researches for six weeks before they contact you, and increasingly they do that research by asking an AI.
4Agent modes available
Phase 1Where every engagement starts
2001Doing this since
Quick answer — technology
In short: Technology buyers self-educate. By the time they speak to you the shortlist is made — and that shortlist is now frequently assembled by a model reading documentation, comparisons and third-party discussion.
We build for technology businesses specifically — the agent is trained on your services, prices and policies, and the guardrails are set for your category rather than borrowed from a generic template.
What is actually true here
The four things that decide technology outcomes.
Documentation is your best AEO asset
Well-structured technical documentation is exactly the kind of specific, factual, citable content models prefer. Most companies treat it as a cost centre.
Comparison pages are unavoidable
People search "X vs Y" and ask assistants the same. If you do not write an honest comparison, someone less scrupulous writes it for you.
JavaScript rendering is a real risk here
Technology companies build modern SPAs, and most AI crawlers do not execute JavaScript. This category is disproportionately invisible for exactly this reason.
The agent, here
What it does for a technology business.
Same agent, trained on your practice, your fleet, your floor or your book — not on a generic template for your category.
- Answers technical pre-sales questions from your real documentation, not a marketing summary
- Qualifies fit early so your sales engineers are not on discovery calls that were never going to close
- Handles the integration and compatibility questions that gate most technical evaluations
- Captures the questions your docs failed to answer — a direct roadmap for what to write next
| Where we would start | The website agent, then AEO — fastest proof on traffic you already have |
|---|---|
| Phase 1 workstreams | Agent, organic social, paid, AI advertising, AEO, GEO, translation |
| Phase 2 | Automations ranked by payback, once Phase 1 has measured the business |
| Languages | Whatever your market speaks — Spanish first in most of Southwest Florida |
The local picture
Technology in Southwest Florida.
Technology buyers do not behave like local buyers, and geography matters far less than documentation does. The evaluation happens entirely without you — docs, comparison pages, forums, review sites — and it is increasingly assembled by a model reading those sources rather than by a person opening ten tabs. This category is also the most likely to be structurally invisible: modern single-page applications render content with JavaScript, and most AI crawlers do not run it.
The first ninety days
STEP 01Document the business
Two weeks establishing what you actually sell, at what price, under what policies, and what your customers genuinely ask before they buy. This becomes the knowledge base the agent answers from and the source the answer engines read.
STEP 02Deploy the agent
Usually on the website first, because it works on traffic you already pay for and proves the value before another dollar of media is spent.
STEP 03Earn the answer
AEO and GEO work on the site and off it — structured facts, answer-shaped content, crawler access, and consistency across every directory a model might check.
STEP 04Then buy demand
Paid and AI advertising switch on once there is something worth sending people to, and once the transcripts have shown what actually converts.
The rest of Phase 1
The agent is the centre. These surround it.
AEO & GEO
Being the business an AI names when someone asks about technology in your city — and being described accurately when it does.
How GEO worksOrganic & paid
A content engine that builds recognition, and paid media measured on what a customer actually cost rather than on clicks.
The content engineAI advertising
Paid placement inside the assistants, while the inventory is early and the competition in your category has not arrived.
Why nowFAQ
Technology — questions we get asked
Our product is complex. Will it get things wrong?
Sometimes, which is why it is grounded in your documentation and instructed to say "I am not certain, let me get someone" rather than improvise. For technical buyers a confident wrong answer is far more damaging than an admitted gap, so the guardrails here are tighter than in most other categories.
Is our React site invisible to AI crawlers?
Possibly, and it is worth checking rather than assuming. If content only exists after JavaScript executes, a large share of AI crawlers see an empty page. Server-side rendering, static generation or prerendering fixes it. This is one of the first things we audit for technology clients because the impact is so large.
Naples, Florida · Since 2001
Built for technology, not for everyone.
Tell us what your version of this problem looks like and we will tell you where to start.